As a business owner, you know it is crucial to send the right messages to the customer for effective lead conversions. The best way to achieve this goal is to incorporate direct messaging channels like phone calls, text messages, social media marketing, and others for successful results. If you are struggling with business success, you should embrace direct marketing strategies to resolve the problem.
Daniel Klibanoff – Scale your business successfully with direct marketing strategies
According to serial entrepreneur and direct marketing specialist Daniel Klibanoff from Asheville, North Carolina, USA, direct marketing is the most powerful tool to easily scale your existing business to reach the desired number of customers.
Direct marketing refers to a promotional push that businesses should deploy to send messages directly to consumers. In this way, they can get leads, sell their services or products better, and establish brand awareness in the market. When you build your business with direct marketing, you evoke a powerful response from potential customers to persuade them to take the desired action.
How does direct marketing differ from indirect marketing?
Indirect marketing contains digital marketing techniques like search engine optimization and online reviews. In them, you need the presence of a middleman to send your business message across to the targeted audience. Direct marketing differs as you do not have to rely on any middle man to reach out to your targeted audience. You occupy the driver’s seat and can talk to your customer directly.
While you might link direct marketing with cold calling and junk mail, this type of marketing has evolved to take on a more progressive and less invasive strategy. It is your company’s most powerful asset, both offline and online. It is received well by the customers and brings you an outstanding success in boosting lead conversions and sales.
Social media and content development
Among the different direct marketing channels, social media is the strongest amongst them. A community of potential consumers on social media use their personal experiences to promote a business brand based on their relationships with a specific company. With organic methods for social media marketing, you can build ever-lasting relationships with your customers.
Most popular channel for direct marketing
Social media marketing is one of the most used examples of direct marketing known to this date. In fact, since 2018, about 55% of users have made a purchase after seeing a product on a social media platform.
Social media marketing and its benefits to companies
Companies also benefit from social media marketing as they can connect with their targeted customers, establish brand awareness and trust in their businesses, and make customer transactions seamless and easy.
According to Daniel Klibanoff, email marketing is another effective direct marketing channel. However, you must ensure the sales pitch is short and precise. The offer should be included in the email’s subject line, and it must have a powerful call-to-action for the interested customer to respond immediately.
