Email marketing solutions have evolved beyond a simple autoresponder to more complex systems that include highly automated and scalable email marketing campaigns. Advanced campaigns like this lead to a higher ROI as marketing efficiency increases, and customer loyalty is much deeper than ever.
The main goal of automated email marketing is to create a list so that you don’t have to worry about traffic anymore because your list has basically all of the traffic you need. If you want to promote a product you’ve created or a partner product, all you have to do is send an email, and you’ll get more money in a single day than it used to be in a year.
Email marketing solutions can now segment market data captured using automated lead tracking software. These can then tailor targeted and personalized email marketing campaigns based on customer behavior on your website. Email campaigns to improve customer relationships can then be sent automatically to develop customers to the point of sale more quickly.
Part of this segmented market data can also contain information about customers who wanted to buy something and were then hired and current customers. This information can be used to target highly personalized “retargeting” email campaigns to these customers based on their behavior to encourage first-time sales or repurchases of products purchased in the past. This technology is very effective and can increase shopping cart conversions by up to 30 percent.
Automated email marketing software now offers the ability to use lead tracking software to send the right emails to prospects at the optimal time based on their previous behavior when opening emails. With today’s lead tracking software, you can optimize emails based on the browser type your customer is using. For example, emails can be tweaked to be read on your prospect’s mobile device – information that you can easily access from a lead generator. You can, of course, automate it.
Measuring the results of a marketing campaign is critical to any business improving its ROI. The lead tracking software allows you to visualize which campaigns have been most effective and get the best results so that you, as a company, can make the most appropriate adjustments for the campaign.
With so many companies competing for potential customers’ attention online, it is critical in today’s marketplace to stand out from the crowd with relevant, targeted email marketing campaigns. The software required to automate email marketing campaigns in this way is readily available for most businesses and relatively inexpensive when you consider the potential for ROI. It is important to note that emails must be sent timely and responsibly not to deter potential customers who may be concerned about spying.
